For the Winter NAMM 2010 Show, the marketing/sales team was charged with designing the layout of a 20′ x 10′ booth to provide demonstration stations featuring at least four different products. I won’t say what the budget was, but it was very little.
The design and dimensions were placed into Google Sketchup. Instead of using [...]
When we were putting together mock ups for the launch of the Batt-O-Meter, the man upstairs thought our first attempts were boring. Fortunately I had this idea in my back pocket ever since the summer NAMM 2009 show in Nashville.
At that conference, I had the pleasure of meeting with Jason Perl and Paul Riario from Guitar [...]
(photo credit: greekadman)
This post originally appeared on the blog MusicForProfit.com /mz
In The One Minute Manager by Blanchard, Hutson, and Willis, you will find four simple rules for succeeding with any business. I am fascinated by these rules for two reasons:
I can’t (yet) disprove or improve them
I know of too many businesses that struggle because they IGNORE [...]