Winter Namm 2010 Booth Design
For the Winter NAMM 2010 Show, the marketing/sales team was charged with designing the layout of a 20′ x 10′ booth to provide demonstration stations featuring at least four different products. I won’t say what the budget was, but it was very little.
The design and dimensions were placed into Google Sketchup. Instead of using a prefabricated booth provided by the convention hall, we saved money by ordering Ikea furniture, which was then modified to feature and display the products: the K-Bow violin sensor bow, the StringPort for guitar, the Batt-O-Meter battery tester, and the SoftStep. We also had a station set up to demonstrate the StringPort for violin/viola.